2024: Be Unapologetically You – No New Me Needed!

Are you tired of the typical New Year, New Me posts? I know I am. But bear with me, this isn’t another guide on setting goals – been there, done that. 

A few years ago, I was drowning in a sea of forgotten resolutions when I decided to shake things up. And guess what? It worked! By breaking down my goals into manageable monthly and weekly chunks, I achieved some of them. Of course, I’m still working on fitting into that dress from 2009, but hey, progress is progress, right?

Fast forward to this year, and I’m sitting down to write my first blog post of 2024. But something just didn’t feel right. I realised that I was trying to write what I thought people wanted to read. Isn’t that what a writer is supposed to do? Well, not when it comes to showcasing my skills and personality. I don’t want to be just another faceless writer behind a keyboard.

And then, I had a lightbulb moment while scrolling through LinkedIn. I stumbled upon a post that made me laugh, signed up for the mailing list, and wondered, “How did he do that?” The answer was simple: he was being himself! I was blown away by the author’s authenticity and unique voice, and I realised that’s what was missing from my writing. It’s time to stop trying to make the right impression and start being myself. 

Copywriting is all about adapting to a client’s voice, but for my own business, I need to use my own voice. I want my readers to feel like they’re talking to a friend, not just another writer in the crowd. I want to be vulnerable, sincere, and, most importantly, genuine. After all, we’re all in need of a little more genuine connection in this world full of AI.

So, as we move forward into 2024, let’s break free from the clichés and embrace our true selves together! Who knows, maybe by being true to ourselves, we can inspire others to do the same, just like Dave did for me.

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Don’t miss out on my most recent updates! Catch up on all my latest posts right here.

A Christmas Message from Clare H Writes 

Balancing Act: The Honest Reality of Work-Life Balance in My First Year of Copywriting 

Ghostwriters: Unmasking The Unseen Creators 

Clare H Writes Turns One! 

The Impact of Copywriters: Four Key Benefits You Can’t Ignore 

Balancing Act: The Honest Reality of Work-Life Balance in My First Year of Copywriting

As you may have seen in my recent post, my copywriting business recently turned one, so this is the perfect time to share how that first year has gone, the highs, the lows and everything in between.

If you’ve followed along, you might have caught wind of my journey starting Clare H Writes. I certainly didn’t start 2022 thinking I would be leaving the world of banking and finance behind, but once I made that decision, there was no going back, and I often wonder why I hadn’t done it sooner.

I hit the ground running by helping some people I knew with web copy and social media posts for their businesses. I was eager to learn and would spend endless hours honing my skills. Whether it was scouting for tips from fellow writers on various websites or binge-listening to podcasts, I soaked up every bit of wisdom I could find.

I didn’t even have a chance to set any business goals or have any expectations; I was just happy to be doing something I love every day.

I got my first client, who gave me consistent regular work and still does to this day. I was initially anxious. What if I made a horrific mistake in their web copy? Or worse, what if I misspelled something? Imposter syndrome hit me like a ton of bricks. It wasn’t just my ego on the line; it was my reputation, my business. One wrong move could’ve flipped the whole script, and not in a good way.

Luckily, I soon found my groove, and it wasn’t long before I took on more clients, bringing new challenges. I now felt comfortable with the work and had been dedicating a few hours a day to each client, and now my days were full of different projects.

Of course, this was great, but learning how to switch hats took some time, from writing about a construction company to writing about beauty procedures. Different days could bring not only various topics but also other types of writing. Some days would be blog posts, some newsletters, and some social media posts.

No day was ever the same, and while I did find that enjoyable, something I couldn’t find was my off switch. I would still be at my desk at 8pm trying to squeeze as much in as possible, and when I wasn’t working, I would be learning. I would spend the hours away from my desk reading about writing, and when I wasn’t doing that, I would write my own blog posts. Even when I was away on holiday, it consumed me, but I was passionate about it.

Working for yourself comes with perks, but it also means there’s no clear boundary between work and personal time. No boss is signaling the end of the workday, no train to catch. You’re already home.

Over time, exhaustion crept in. I was constantly fatigued, easily irritable, and found it hard to focus. My body protested from being glued to screens and hunched over my desk. That’s when it hit me—I was on the brink of burnout.

I decided to set myself working hours. I began my days by going out for a walk each morning before diving into work. I gave myself a small non-work-related activity that I enjoyed at the end of each day, such as cooking dinner, reading a book or catching up on a TV program which would get me away from my desk and thoughts of work.

I stopped checking my emails outside of working hours and started having weekends off and taking days off when I needed to instead of trying to cram my work around other things I had planned. I scheduled time in my week to do admin tasks such as sending invoices and doing my finances, and I also scheduled writing time to write blog posts for my personal blog and my business page.

By setting these boundaries, I had some much-needed downtime. I discovered that my productivity soared by working fewer hours but with a clearer mind.

I’m still figuring out what works best for me, and that’s okay. In this line of work, flexibility is key. Priorities shift, and projects have their unique demands, but that’s the beauty of growth—both in business and as individuals.

As I reflect on the past year, one thing’s for sure: Life’s about evolving, and I’m excited for the journey ahead—both in growing my business and personal growth. Here’s to embracing the changes and discovering what lies beyond in the next chapter!