What Exactly is Copywriting? Your Top Three Questions Answered

Since I launched my copywriting business, people have been asking, “What exactly is it that you do?” And it’s not just clients – my friends and family are curious, too! So, I thought I would answer the three most popular questions I get here.

What is copywriting?

Copywriting is all about using words to engage and persuade the reader into making a purchase or signing up for a newsletter.

We don’t just cobble sentences together; we use words to capture readers’ attention and imagination. Think of it as a gentle nudge to encourage someone to buy that fantastic product or sign up for a newsletter packed with exciting updates. It’s like having a friendly chat with the brand rather than just reading words on a page.

Whether it’s a catchy slogan, an irresistible offer, or a story that tugs at your emotions, copywriting helps businesses connect with their customers and motivate them to take action.

What do copywriters actually write?

Copywriters are like content chameleons. We can tackle a wide range of projects. Here are just a few examples of the content we can create.

  • Marketing materials – Ads, flyers and anything to promote you, your product or your brand
  • Websites – Create or improve your web pages, write product descriptions and create landing pages (those pages that welcome you in and make you stay)
  • Social Media – Writing catchy posts, fun captions and eye-catching ads.
  • E-mails – Marketing emails, friendly newsletters and templates for your email conversations.
  • Blog posts and articles – Informative blog posts for websites or educational articles for magazines.
  • Press releases – Announcing your latest news or event.
  • Product packaging – Labels, packaging blurb and handy instructions.
  • Video and Podcast Scripts – Writing scripts for promotional videos, podcast ads or even captions for video content.
  • Direct mail – Letters, postcards and those catalogues you get through the post.
  • E-Commerce – Product Listings, Reviews and detailed descriptions
  • Public Relations – Messaging and content for media pitches and PR campaigns

If you’ve got something that needs writing, there’s a copywriter ready to help you out.

How do copywriters decide what to charge their clients?

Just like the projects we take on, copywriting fees can vary. You see, we don’t just sit down and write words. That’s only part of the adventure.

Depending on the project, we might need to dig deep into a subject, interview experts or gather data from here and there. Not only that, we aren’t just writers. We are editors, too. Self-editing is essential to making sure our content is spot on.

So, when it comes to pricing, it’s as varied as the projects themselves. Some of us charge per word, others prefer to charge per hour, and then there are those, like me, who take a more holistic approach and consider all of those factors, along with our client’s budget, to create a fair and balanced pricing structure.

I hope this blog post has shed some light on the world of copywriting. If you ever have questions about copywriting or need support with your writing projects, feel free to reach out via email or by completing my Discovery Questionnaire.

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