I absolutely love writing blog posts and publishing them for your business has so many benefits; they enable you to do many things including;
Build a relationship with your customers.
Blog posts give you an opportunity to offer insight not only into what your business does, but who is behind it. Giving people a bit of background into who you and your team are, can make them feel more connected to you as a company and therefore more likely to favour your business over another.
Drive traffic to your website.
Publishing blog posts across social media platforms or newsletters will encourage people to visit your website to learn more about your business and services, especially if you embed links to the relevant pages on your site.
Share your knowledge and expertise.
Blog posts are a chance for you to showcase your skills and explain why the customer should choose your business over others. You can answer those questions you are often asked and share interesting facts about what your company does.
Improve your ranking on search engines.
How often do you look at the 3rd or fourth page when using a search engine? Using the right keywords and providing fresh content in blog posts can help to improve the ranking of your business in search engines, making you more visible to potential customers.