Content Writer or Copywriter? What’s The Difference?

Unique Projects, Tailored Prices – My Approach to Effective Pricing

Pricing is often a major consideration when choosing a service, but just like each one of us, every project is unique! When it comes to my work, I understand that no two projects are the same. A social media post can often be completed fairly quickly, while a 2000-word blog post that needs research and fine-tuning, demands a different level of time and effort.

My pricing reflects this uniqueness. I believe in offering a fair and customised price that aligns with your specific needs. But how do I determine that? It’s simple – I work with you to understand your requirements, your timeline and your budget.

I’ve created a Discovery Questionnaire for all my potential clients. Think of it as a roadmap to your project. It’s where you can share your thoughts on budget expectations and outline the details of your project.

Once I have a complete picture, I’ll put together a detailed proposal tailored just for you. This proposal will provide an overview of your project and the tasks involved, my process, and a cost breakdown.

Whether you’re considering a website makeover, planning a newsletter launch or simply looking for admin support, my Discovery Questionnaire is the first step towards making your life easier. To get started why not fill out my Discovery Questionnaire? Discover how I can tailor my services to meet your unique needs.

Conquering Impostor Syndrome: A New Perspective on Self-Doubt

Impostor Syndrome seems to be a popular topic lately, and as someone who embarked on a completely new career after more than two decades in a different field, I can certainly relate to it. Switching gears so dramatically naturally brings about those nagging feelings of self-doubt and makes you question your abilities. It’s like a persistent voice in your head whispering, “Do you really know what you’re doing?”

When I first started freelancing, I agonised over every single thing, every word I wrote, every post I made, and every full stop I typed. I began to get frustrated with myself. I couldn’t help but compare this struggle with my previous career and wonder why I hadn’t faced this issue before. That’s when it hit me—I’ve always grappled with Impostor Syndrome.

Back in my previous job, I remember the anxiety before meetings, the fear of asking clients for specific documents, and the worry that my submitted work might be completely wrong. It wasn’t a daily occurrence, but it did happen from time to time. And you know what? Not only did I survive those moments, but I also excelled in my role.

Impostor Syndrome doesn’t discriminate. I recently watched a TV program about the RAF, and even a pilot climbing into a fighter jet mentioned experiencing Impostor Syndrome. When you consider the high-stakes nature of their work, my concerns about making a small mistake in a meeting or process suddenly seemed trivial.

But now, the work I do doesn’t just represent someone else and their business; it represents me and my own business. So, getting it right feels more important than ever.

When I completed my first copywriting job, I was absolutely terrified of making mistakes. I lost sleep, endlessly edited and rewrote, and even considered giving up because I didn’t feel good enough. But then, after much procrastination over the first draft, I decided to take a deep breath and hit “send” (with my eyes closed, I admit).

As I anxiously awaited my client’s response, I reflected on the effort I had put into that piece. I meticulously followed the brief, generated numerous drafts, and revisited the final version multiple times. I reminded myself that the first draft was just that—a draft. Feedback isn’t criticism, and my job was to translate the client’s vision into words.

As it turned out, the client was pleased with my initial draft, and they had a few additional ideas to incorporate that weren’t in the original brief. After a few minor adjustments, I had successfully completed my first copywriting job.

This knowledge has given me the confidence I needed: the ability to challenge that critical inner voice known as Impostor Syndrome.

Unlock More Time for What You Love: Delegate Admin Tasks to My New Admin Service

I’m excited to announce the launch of my new admin service!

If you are a small business owner or sole trader who spends their working day away from the computer and dreads coming home to open up the laptop, this could be your solution.

With over 20 years of admin experience, I can take the burden out of those tedious tasks that may be weighing you down, you won’t need to pay expensive office costs, or even provide a computer as I can manage everything remotely from my own office.

I currently offer the following services but would be happy to discuss tailoring to suit your needs where possible.

  • Diary Management.
  • Data Entry.
  • Email Management.
  • Client Invoicing and Quotes.
  • Documentation & Filing.
  • Social Media Management.
  • Basic Website Maintenance.

Click below to learn more.

From Employee to Empowered: My Freelance Journey So Far

Hey there, lovely readers!

I wanted to take a moment to tell you a little bit more about myself and what I have been up to since Clare H Writes was created.

Writing has always been part of my everyday life, whether it was writing a detailed report on a company and its products and services during my day job or writing a post for my personal blog in my spare time, it’s a skill I have continuously honed throughout the years.

When I decided to take the leap from full time employee to self employed writer – and it felt like a HUGE leap – I had to sit down and remind myself of the skills I had to be able to do this. The things I had been writing on a daily basis such as company profiles, e-mail templates, checklists, processes and newsletters were all confidential, so I couldn’t share these with potential clients.

I panicked, wondering how could I possibly showcase my writing with an empty portfolio?

Fortunately, I landed myself a regular spot with a small company and soon I was updating their website copy, creating engaging social media posts and even starting a quarterly newsletter for their customers. I also revamped their admin set-up by building a brand new customer database, creating templates to use for customer correspondence and giving the online filing system a complete overhaul.

Each day is a chance for me to not only help to improve the businesses of others but also to challenge myself and enhance my skill set. I no longer wake up dreading the working day ahead, but instead, I can’t wait to get started.

The success of my clients is the success of Clare H Writes.

Will We Be Replaced By Robots? Here’s My Two Pennies Worth

You may have heard a lot of noise recently about AI writing. It isn’t something new, however, the recent launch of ChatGPT has brought AI writing to the forefront of everyone’s minds.

What is AI writing?

AI writing is software that can be used to create something as small as a single sentence, to a complete article.

Does this mean the end of human writers?

This has been the big debate recently and I personally don’t believe it is. The majority of people prefer dealing with humans. Does anyone really enjoy speaking to those annoying robots on the phone who can never understand what you are saying? or the online chat that just keeps referring you right back to where you started?

So I don’t see writing as any different, people want that human touch when they are reading. AI doesn’t draw from personal experience and you can’t have an in-depth discussion about what you really want from it.

Take these two descriptions shown in the image, one is written by me and the other by AI, can you tell which is which?

In case you were unsure, the first example is AI.

The first is very formal and to the point, and the second tells more of a story, something you can relate to and is written in a less formal tone. The question to ask yourself is, which example would you like to continue reading?

Will writers use AI?

AI can be useful, and many writers already use it for things such as spelling or grammar checking, rewriting sentences and research purposes.

I recently attended a webinar on AI writing and someone suggested that using AI to research was cheating, but someone quite rightly pointed out that AI would simply be pulling the information from other online sources, which is exactly what Google does, which is most likely where the information would be searched for before using AI.

Writers have been using AI for some time now, for example, Grammarly, is widely used to check spelling & grammar by some of the most accomplished writers and it could be argued that even Google is AI.

So there you have it. AI isn’t something I have a lot of experience with, but it’s certainly something I want to learn more about as I view it as a tool to enhance my own skills, but I do honestly believe that you can’t beat words that come from the mind of a real human.

How Does A BBL Non-Surgical Facial lift Work? – An Honest Review

Recently, I’ve become more aware that I am ageing. My skin is not as plump as it once was, I think I have rosacea and my chin feels like it’s getting far too friendly with my neck!

With my 42nd birthday looming, I thought it was time to do something about it. I’m not keen on the idea of botox or fillers, I have nothing against them, I just worry how my body would react, I wanted something that didn’t involve needles or a big procedure, something that didn’t need me to hide indoors for a few days and didn’t take up too much of my time.

So I decided to book a BBL facial lift with Brazilan Booty Lift Bromley. This is described as a non-surgical procedure which is designed to remove unwanted fat from the face and chin and sculpt and contour the face whilst also targeting fine lines and wrinkles.

Here’s how it went….

I arrived in Zoe’s beautiful treatment room in her home and began by completing a client consultation form whilst Zoe talked me through the process, which is broken down into 5 separate areas, cavitation, radio frequency, cooling, suction and finally, a facemask. She takes some pictures of my face from the front and sides and then we are ready to start.

Zoe cleanses my face & neck, first with a gentle cleanser and then with an exfoliator to prep the skin, she tells me all of the products she will be using today are from the BBL range.

Cavitation

Zoe explains that the cavitation uses ultrasound to melt down the fat cells, which are sitting snoozing beneath my skin, the cavitation liquidises them making them easier to move into my lymphatic system, which will then flush them out of my system. This is why it’s important for me to drink at least 2 litres of water each day and avoid, tea, coffee and fizzy drinks for the next 48 hours, as my body will prioritise removing those before my liquidised fat cells.

As Zoe applies a vitamin E gel along my jawline and under my chin, which helps the cavitation glide over the skin, she warns me that I will hear a loud buzzing sound.

Initially, the sound is quite loud as she gently massages the small nozzle over my jawline and chin, but not particularly uncomfortable and after a few moments I get used to it and it even becomes quite relaxing, like white noise. This is done for 5 minutes, then more vitamin E gel is applied and then another 5 minutes of cavitation.

Radio Frequency

Zoe tells me that she will now use radio frequency to heat the skin, this will stimulate the production of collagen, a magical protein in our body that helps to tighten the skin, which as we get older, our body produces less of. This will continue to work over the next 7-14 days and by having one single treatment, I should see results for up to 6 weeks, however, she does recommend a course of 6 treatments, to get more permanent results.

Again using a small nozzle, she massages the bottom half of my face including my neck, chin, and around the cheeks for the first 5 minutes, the second 5 minutes on my forehead, which she says can sometimes give a slight eyebrow lift as well as helping to smooth wrinkles, and fine lines around the eyes and generally smooth the skin.

It feels like a nice warm glow and this time there is no sound, it’s just like having a face massage. I feel relaxed and am gutted when the 10 minutes are over!

Cooling Globes

After the heat of the radio frequency, Zoe uses glass cooling globes to cool down the temperature of my skin. She tells me that this will constrict blood vessels and provide a tightening effect as well as reduce puffiness and minimise pores.

Zoe gently massages the globes all over my face and neck, they don’t feel as cold as I expected them to, and I could quite happily nod off at this point. She tells me that clients who are having a course of treatments, sometimes choose to focus more time on specific areas such as tightening the skin or fat melting to suit their individual needs.

You can really tell how passionate Zoe is about these treatments and how much she enjoys helping people with their body confidence and she has the answers to all of my questions, of which there are many!

Vacuum Suction

Zoe tells me this part may be uncomfortable as she is now going to use the suction machine to push the fat melted earlier in the cavitation process into my lymphatic system.

Starting with my jawline the nozzle is drawn from the centre of my face to the sides, it’s firmer than the rest of the procedure and I can definitely notice where I have more fat on my face as it’s being used. I personally didn’t find it particularly uncomfortable at all, it kind of felt how I expected suction on my face to feel.

Once she’s finished, I can feel things happening underneath the skin and silently say farewell to my fat cells. I swear I can feel the hollows of my cheeks returning.

Face mask

Finally, Zoe applies a peach face mask, which smells divine! This is left on for 10 minutes to dry into a jelly, which is then peeled off. My skin already feels so fresh, firm and less flabby.

Once we’ve finished, she takes some more photos of the front and sides and we look at them together so I can see the difference. I am surprised to find that after only one treatment my face feels firmer and less puffy and my chin and jawline are definitely tighter.

We then talk about aftercare, which is pretty straightforward and even better and I can just go and carry on with my day as normal.

  • Most importantly drink water, 2-3 litres a day.
  • Avoid alcohol, and caffeine for 48 hours.
  • Avoid sun exposure for 24 hours
  • Wash with cool or lukewarm water for 24 hours.
  • Avoid junk food after the treatment.
  • Do some light exercise

I love that this is not only non-invasive, safe, melts fat AND tightens skin it is also really relaxing, a combination of a facial and a face-lift.

When I got home, I made sure I followed the aftercare by avoiding my beloved Coke Zero and drinking lots of water, my skin felt great!

The following morning, I took some photos of my own and was pleasantly surprised to see that my chin had not grown back overnight. If this is what happens in just one session, imagine the difference a whole course could make.

This is something I’m now giving serious consideration to! I might even try some of the other treatments they have on offer.

The cost of the 1-hour treatment is £150, but for a course of the recommended 6, it is £600 where you would see more permanent results and payments can be made in instalments.

Check out the BBL Bromley Instagram page for more amazing results.

From KYC to Copywriting: What Motivated Me To Become a Freelance Writer

Although I haven’t always had a career in the writing industry, writing has been a huge part of my everyday life.

It wasn’t until recently, I realised I had been writing copy and content, pretty much since I could spell. As a child, I would fill endless notebooks with stories and ideas, when I got into my teens I would write magazine articles, for my own imaginary magazine.

When I started working in the city, my role within KYC (Know Your Client) would involve writing detailed reports on companies and individuals, where I would research what the company or individual did and how they made their money, then I would make my recommendations as to whether they were deemed a suitable customer for the bank.

I also spent time creating e-mail templates to send internally and externally, checklists and processes for other staff members to use, and I even wrote a few newsletters. If there was something to be done with words, I wanted to be involved.

After finishing work, I would go on to do more admin for my partner at the time, who ran two businesses. I would spend evenings writing emails, invoices, and quotes and working on advertising, I even went on Talk Sport radio once because of a successful advertising idea I had.

When I was in my late twenties I decided to start a blog, purely for my own entertainment and I felt very Sarah Jessica Parker, although I was too nervous to publish this.

A few years later, I decided to be a bit braver. I started a new blog, which I did publish, although under a pseudonym. I found myself using every spare moment to write blog posts, some personal, some informative, and some purely for fun. I have been writing that blog for 6 years and still love it just as much.

Last year, I realised that life is too short to not do what you love. So, I decided to pursue writing full-time. I began helping family and friends with website copy and social media content, and that’s how Clare H Writes was born.

I now have regular work, where I create and update company logos, and write email templates, blog posts, social media posts, website copy and customer newsletters. I absolutely love what I do and I am so glad I made that leap.

If you need help with your copy or content, you can contact me or fill out my client questionnaire.